Just Ace It | 1st Annual Brunch

Yesterday was the ‘1st annual #JustAceIt Brunch! It was a mixture between a celebration and an awards ceremony for recognizing those who have done amazing things for the community thus far.  Walking into the event at Come See Me in Little Italy, the atmosphere was lively, positive and all around good vibes. Before I go into the details of the event, let me tell you about the woman behind the it. Alicia West is a on air radio personality. She worked in radio in Washington DC, Detroit, and other states; but currently her home base is at 93.5 The Move.


The brunch was delicious with chicken & waffles, scrambled eggs & bacon, jerk chicken sliders and so much more! We had bottomless mimosas and champagne courtesy of Belaire Rose to toast to the beginning of something new. Recipients in recognition of the achievements they have done within and for the community received an award trophy created by PUMA.

After the food, drinks, cheers, music and mingling with all the guests; we all received gift bags. These were really, really, really nice gift bags! Everyone got a pair PUMA sneakers (that I am currently wearing right now). A passion planner journal, coconut deep conditioner treatment from CurlShoppe, and Bodacious bath bomb. We had a great time at the 1st Annual Just Ace It Brunch and look forward to all the rest!  A huge shoutout to Alicia and also her whole team that helped make the event a success!


Interview With The E-Project


Interviews are great because you get to really reflect on the beginnings, the path and they journey you still are part of. I sat down with Jodi-anne of the podcast called The E Project. We discussed the beginnings of my company Customatic. How I got into film. Working on television and continuing the business and growing it. I also gave some practical advice from being in the industry for so long. Check out the full interview below.

Justin Timberlake x Levis

Levis and Justin Timberlake came together to collab on a new collection called “Fresh Leaves”. As Justin Timberlake was scheduled for a concert in Toronto, our company Customatic was called in to do photography for the fashion line and a private premiere for select few that were invited. Check out some photography from the event and promo video.

Aux God: Brunch & Battle

Last week I filmed one of the most fun events you can be at.  Have you ever heard of the Aux God Game? If you haven’t, allow me to explain.  It is a game where two teams battle with music on their phone to playing cards written by creator Mike Rousseau. And let me tell you, it can get wild! The event we were filming was the Aux God: Brunch & Battle.  So think tournament style. I’ve been to an Aux God event as an audience member and trust me, you start rocking out when certain songs get played.

Filming the event, you got to focus on your frame, even though you want to jump with the rest of the crowd.
Check out the video we produced for the Aux God Game.

To see the photos from the event click here
Photography by Max Power

Closure: Theatrical Trailer

The music video I created for the record Closure by Lincoln drops this week. In light of its anticipation, I present to you a trailer for the music video. As film and music collide, Closure is a record of finding solace in the ending of a relationship.

I decided to go with dialogue and a scene as a trailer, opposed to the traditional exert from the actual music video because the best way to show that emotion and premise what the record is, would be by this semi awkward encounter two ex lovers have.

PhotoED Magazine

This video we produced for PhotoED magazine, is a Pecha Kucha. You might be wondering what that is, and so was I before getting on the project. It is a style of presentation where you go through 20 slides and you have 20 seconds per each slide. Check out all the different artists that took part in the event.


Photo-based emerging artist Sage Szkabarnicki-Stuart talks
about how tv shows like Jackass inspire her to create
images to stop viewers in their tracks.

Artist and underwater photographer, MEAGHAN OGILVIE talks about
the challenges and the beauty of shooting underwater.

about how photography plays an important role in connecting
with youth and talking about ideas around perception,
assumption, diversity and dreaming big.

Artist and curator Alexis Marie Chute talks about her
work and how she came to curate the InFocus Photo Exhibition.

Artist FARIHAH SHAH talks about her work and what she’s been
exploring through her fine art photographic practice.

NPAC photojournalist Nick Iwanyshyn shares some of his favourite images and stories.

THIS IS WORLDTOWN tells us about how they work together to
share and collaborate to tell their stories.

PhotoED Magazine editor/ publisher, RITA GODLEVSKIS talks about
what we do + what’s ahead for this indy Canadian
photo publication, including our new #photoedelite MEMBERSHIP PROGRAM,
our FREE digital edition, stuff we LOVE to do + stuff we LOVE to share!

PHOTOGRAPHERS WITHOUT BORDERS founder Danielle Da Silva talks
about how the camera can do wonderful things,
but also damaging things… questions about appropriation, gaze
and questioning yourself – are you just taking?
or giving back as a photographer?

Emerging artist JUSTIN ATKINS shares his work and talks about experimentation,
creating alter egos, and entertaining yourself through your work.

Healthy Is Hot

So my friend Chloe Wilde started a movement called Healthy Is Hot.  The name of the movement/platform says it all.  She actually created it during a time when she was on a reality show and since has grown the movement with a whole team and thousands of followers.

So why did she start HIH exactly? Well…

“In 2013, I was a part of a Canadian series where MuchMusic was on the hunt for their next VJ; being on the road for a month Combined with crazy amounts of stress that I was going to screw up and be sent home threw me on a downward spiral of not eating well. There was a moment where I realized how bad I was being to my body and decided to take back some control – I went to the gym and used the hashtag #healthyishot for the very first time. Fast forward 3 years and we are here.”

Watch the video of the event right here!

ComplexCon 2017

This year has really been a great year here at Customatic. There were a few destinations to be at on the 2017 location list I created and LA was one of them.  Sidewalk Hustle and Shopify had me come out to Long Beach to produce a recap video for ComplexCon 2017.


Being in Long Beach, California during this convention was amazing. The sneaker and flipping culture within hypebeast clothing is very interesting and infectious. Getting to see so many amazing artists like Andre 3000, Pharrel, Jaden Smith, and so many more was definitely a highlight. Not to mention the social media stars that were in the building. Like Ricegum and the clout gang, Jay Versace and more. Definitely looking forward to next years ComplexCon.

Jurassic World: Fallen Kingdom #MovieNight

Jurassic World: Fallen Kingdom released its new trailer and for the very first episode of #MovieNight.  If you are wondering what Movie Night is, this is the show where we go over my favourite upcoming movies and TV series that I am looking forward to and breaking down some of the story line.  If you are a lover of the Jurassic Park franchise like I am, then you might have the same thoughts that I have when it comes to the new Jurassic World: Fallen Kingdom

For more videos, head over to my YouTube channel Customatic where we talk filmmaking, content creation, digital media, movies and more!

Practice Sessions 006

If you are familiar with my Practice Session series, welcome to a new one! If you are not, let me break it down for you.  Practice Session is a series on my YouTube channel where I let my creative freedom reign and create a film that doesn’t necessarily have to have any context to it.  Sometimes it is just to practice a certain shot, look, or camera movement, and sometimes it is a test for something I have coming up.  Overall, I turn it into a digestible piece for you guys to watch.