Interview With The E-Project


Interviews are great because you get to really reflect on the beginnings, the path and they journey you still are part of. I sat down with Jodi-anne of the podcast called The E Project. We discussed the beginnings of my company Customatic. How I got into film. Working on television and continuing the business and growing it. I also gave some practical advice from being in the industry for so long. Check out the full interview below.

Vertical Content | The New Wave

If you aren’t reading this on your cellphone, I’m pretty sure that your phone is less than 2 feet away from you. Yup, I was right. And because we are constantly on our phones there has been a shift in content’s priority native form.   Websites and most content was made for best viewing on a computer. Now that we use the phone to do most of our online surfing, and social media activities, creating content for best viewing on your phone is now becoming a trend. The “mobile first” thought process.

People have short attention spans and catching that attention has become the goal for marketers and content creators.  Widescreen videos and photos were cool when people were watching on computer screens and if your phone allows you to rotate. But apps like Instagram and Facebook video in the timeline don’t allow for that.  So ultimately creating content that 9:16 aspect ratio would look the best and have the best impact.

My friend brought it up to me the other day and showed me this Instagram video from Jordan.  The video was in 9:16 aspect ratio and looked amazing.  It had such an impact because it was so long that you didn’t want to scroll to the next image.  Jordan brand actually does an amazing job at vertical content.

My friends at Wipster shared a blog post the other day about a documentary that was shot all in vertical.  The crew had actually turned the camera sideways to film this documentary.  And after seeing these two things I now want to create content vertically. So the next few weeks I am going to be trying out some vertical videos and photos and see how they do. If they get more likes, comments, etc.

Re-inspire Your Creativity

Losing your creative spark for a moment is normal.  I see it as writers block, it happens, and you just need to reignite the fire.  Creativity is like fuel for a car (you being the car in this scenario) and eventually it runs out and you need to get more.  But the big question is how do you refuel your creativity.

Well everyone is different and what inspires me might not inspire you.  But as someone that has thrived off being since I was 14 years old, I have my ways to replenish my creativity.

Lateral Inspiration
What do I mean by this, let me use myself for an example.  I am a filmmaker, but when I want inspiration I will look to fashion, music, and different forms of art other than video to get inspiration.

Solo Dolo
Going on out by yourself and taking in life around you.  Sometimes I will go to the mall, take a long walk and just take in everything I see. Let my thoughts go where ever they go and let the beauty and chaos of life passing by spark my creativity.

Change Of Scenery
Recently I went to Alberta, and got a huge amount of inspiration and creativity.  I urge you if you can every so often change up your scenery. Whether it’s a vacation, a few hours away from the city. Whatever is your everyday habitat, find something totally left field from that.  And just go there with the intention to create, ANYTHING.

That’s what I do to reignite my creative spark if I misplace it for a moment. Hope it helps you.
And here is the video I created when in Alberta. Enjoy!

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3 Types Of Horrible Clients

Freelancing or running your own service based company where you do most or all of the actual client service work, lets you meet and work with very interesting characters.  Some of them are very pleasant and are a pleasure to work with.  But some can be a living nightmare.  So today I am going to let you know the 3 types of clients that will make your project interaction time, horrible.

The Control Freak
This is the client that hires you because you know what you are doing in this field and they have no idea. You are the best and they want you. But when you do the work and make your creative judgement calls, the client wants to over rule all your suggestions, decisions and ultimately takes creative control.  This type of client makes me laugh because at the end of the day, why did you hire me?  As a creative we know what looks good or whats going to be best to convey something. Yet the client changes everything and ultimately just uses you as a tool to create their vision from start to finish without utilizing your creative skill. Now this type of client isn’t too bad when they are paying you a great amount of money to just do exactly what they want, because they end up doing all the work without them knowing. But the end result might not be something you are proud of because most of the creative decisions made were not yours.

High Demands, Low Pockets
This client can really push your buttons and out of all is the most disrespectful to your craft and value.  This is the client that you either give an amazing deal, or they take the minimum package to get the work done. Then as the project progresses this client begins to act as if they paid a million dollars and starts to demand things that you never promised or is not part of their minimum package purchase. This is the type of client that will ask for multiple revisions like crazy, demand things at an earlier time and get mad at you, when you never promised anything that they are asking for. These people are hard to identify because at first they act as if their project is easy and they do not want much, but in the middle of the project you will see the shift. It’s hard to avoid them, but once you know who this client is, you know never to work with them again.

The Dream Seller
This client is always talking about the next project and what it will do for themselves and ultimately you.  They tell you about all the connections they have and how this project will put you on the map, or elevate your career status etc. This client sells you all these pipe dreams in hopes of getting a free project out of you (or next to nothing).  9 times out of 10, nothing comes out of it, and even if it does, all the dreams they sold you about working together when they get successful, ends up falling apart because they most likely will go to the next person. But if they don’t get successful, they always come back and try to sell you another pipe dream again in hopes of more free work.  But if you want to know where I stand on free work check out this video about the topic.

So if yo ever run into these types of clients, may the Lord have mercy on your soul.